How Do You Turn Quotes Into Qualitative Findings?
A quote is evidence, not a finding. Strong qualitative writing turns coded excerpts into bounded claims, then uses quotations to show how the claim holds.
7 min read
Coding & Analysis
Thematic analysis, coding strategies, and making sense of qualitative data.
Framework Analysis vs. Thematic Analysis: What's the Difference?
Framework Analysis and thematic analysis both start with codes and end with themes, but they get there through different mechanics. If your team needs a visible, case-by-case…
5 min read
How Do You Code Open-Ended Survey Questions?
You finally get your survey results back. The multiple choice questions look great, and the demographic data is clean. Then you look at the open-ended text fields. Participants…
6 min read
Should You Use Inductive or Deductive Coding?
Inductive coding fits exploratory questions, deductive coding fits theory-led studies, and hybrid coding fits most applied projects where prior concepts meet surprising data.
6 min read
What Should Be in a Qualitative Codebook?
A qualitative codebook should make coding decisions inspectable. The strongest ones define each code, show when to use it, and record how it changed.
6 min read
Do I Have Too Many Codes? A Sanity Check for Your Codebook
Most applied projects land between 30 and 70 codes, and past 100 a consolidation pass is usually overdue. The real test, though, is whether you can still tell your codes apart. Here are the warning signs of codebook bloat and how to merge, nest, and prune without losing nuance.
5 min read
Do You Need Intercoder Reliability in Qualitative Research?
Codes that get counted need demonstrated agreement. Interpretive codes need documented judgement. A working rule for when intercoder reliability matters — and when it's theatre.
3 min read
How Accurate Is AI at Coding Qualitative Data?
You have heard the pitch: AI can code your transcripts, find your themes, and deliver your findings in minutes. It sounds too good to be true, and in some ways it is. But the real…
4 min read
Yes, AI Can Find the Patterns Hiding in Your Interview Transcripts, Here's How
Thirty transcripts, one deadline, and patterns you know are in there somewhere. Paideias finds them in minutes, so you can spend your time on the analysis that actually counts.
3 min read
Stories Are Data — But Only If You Can Keep Track of All of Them. Paideias Can.
Participants don't answer your questions, they tell you stories — and every story has structure worth analysing. Paideias' AI-assisted coding helps you track both content and structure across your whole dataset, so nothing gets lost in the retelling.
2 min read
It's Not Just What They Say. Paideias Helps You Catch How They Say It.
Discourse analysis asks you to notice the phrase repeated four times, the metaphor that reframes an entire interview. Paideias' AI-assisted coding surfaces those patterns across your whole dataset, not just the transcript you happen to remember.
2 min read